Real Estate Brokerages · Baton Rouge
$2.1M in additional transaction volume
typical outcome
Problem
A Baton Rouge-area team was buying Zillow leads at $40+ per lead but converting below 2%. Agents were too busy with active deals to follow up with cold inquiries, so paid leads were effectively being lit on fire.
What we did
Built an AI first-touch system that texted every lead within 60 seconds, qualified intent and timeline, and only handed warm conversations to agents. Cold leads got added to a 90-day nurture sequence instead of being lost.
Outcome
Lead-to-appointment rate went from 2% to 7%. The team closed an additional $2.1M in transaction volume over the following six months from leads that would have previously been ignored.
Why it worked
The lead quality was fine — the follow-up was broken. AI doesn't get tired of following up. Agents do.