Real Estate Brokerages · Baton Rouge
+38% organic buyer-lead volume
typical outcome
Problem
A Baton Rouge-area team ranked only for their team name and a couple of generic city queries. Neighborhood pages existed but had weak content and no local schema. Agent-name searches surfaced Zillow profiles instead of their own site.
What we did
Rebuilt neighborhood pages with localized content and schema, published a buyer-guide content cluster, optimized agent GBPs for name-based searches, and launched a post-close review-velocity workflow.
Outcome
Organic buyer-lead volume grew over 30% within 6 months. The team began ranking for neighborhood queries they’d never owned before, and agent pages started outranking Zillow for agent-name searches.
Why it worked
Real estate search is about specificity. 'Homes for sale Baton Rouge' is crowded; 'homes for sale Garden District Baton Rouge' is winnable with focused work.